Professor Kemelmacher-Shlizerman's research is in computer vision and computer graphics with focus on Generative AI. Ira is a Professor of Computer Science at the Allen School and Director of the UW Reality Lab. Ira's PhD is in Computer Science and Applied Mathematics from the Weizmann Institute of Science. Ira's research was awarded the Google faculty award, Madrona prize, GeekWire Innovation of the Year Award, covers of CACM and SIGGRAPH, best student paper honorable mention at CVPR'21, and best demo runner up MobiSys'22. Ira served as AC and committee of most top conferences in both computer vision and graphics. She is a senior member of IEEE and Distinguished Member of ACM.

In parallel to her academic career, Ira enjoys building scalable future looking products. She has tech-transfered ``photobios" to Google in 2010, founded a startup Dreambit in 2016 that was acquired by Facebook/Meta, built a short trailers product in Meta in 2017, and most recently in 2019 founded a team responsible for Generative AI imagery, and 3d experiences for Google Shopping.  She is currently a Principal Scientist/Director at Google. Ira and team invented and launched Apparel Virtual Try-On feature on google.com, 3D shoe spins on google.com, and text to image Gen AI feature that can dream up products for better shopping.